At Shannon Jewelers, our goal when selling diamonds is to educate our clients on grading and pricing. It is very important to familiarize yourself with the grading of diamonds before making a purchase because just one clarity or color grade can make a noticeable difference in a diamonds cost. For an overview on grading see our diamond grading page at the following link Diamond Guide. When you come into the store we will show certified diamond which give examples of each grade and these subtle differences.

Once you have become familiar with the grading we will explain the pricing of diamonds and show comparisons. For example, if you have a certain budget we can show you different qualities and sizes in your price ranges.

We believe by giving you the tools to understand the process of buying a diamond we will gain your trust and you business. Our prices are very competitive and we actively encourage our clients to shop the competition which includes the internet. In general we can equal any price and in addition give better service.

We look forward to seeing you.

Sincerely,

John, Gary and the Shannon’s staff